It has been proved that predicting churn rate not only minimizes the outflow of players but also significantly increases their time spent at the casino website. In this article, we will look at different ways on how to determine player…
Industry events are an essential part of any business with many advantages for entrepreneurs. In this article, we will look into gambling events that take place around the world, and analyze why they are useful and worth attending for online…
Coming up with a suitable and easy-to-remember domain name for an online casino is one of the main factors of a successful and profitable operation. Although at first glance choosing a casino name seems simple — it is not quite…
For online casinos, attracting new players is only half the battle. The real test of an online casino’s long-term viability is how well it retains its players, especially when it comes to the high rollers who contribute huge amounts of…
Your content marketing strategy is just as important as your affiliate marketing strategy — and it all boils down to the quality of your brand storytelling. This is true for any business, and online casinos and online sports betting sites…
Email marketing is still a relevant and important way with which to perform your online sportsbook marketing campaign strategy. Most people still check their email address at least once a day — you’ll likely be amazed at how effective sending…
Social media is definitely THE way to attract the younger generation of punters. However, a huge amount of social media followers (both young and old) will move over to your site only if you can show that you can provide…
It’s no secret that the great majority of traditional media companies won’t touch gambling sites with a 10-foot pole due to its apparent connotations. However, as is customary for online sportsbooks and casino sites, there is a solution that exists…
Affiliate marketing is big business. The number of products sold through this channel is seemingly endless. Affiliate marketing is a very simple concept — third parties take over the responsibility of promoting and selling a product, and by doing that,…
You’ve heard about Artificial Intelligence, but can it really be used in the casino business? After all, doesn’t the casino already have a house edge? However, even before the pandemic, major casinos which cost millions of dollars to operate were…