Month June 2021

A CRM is critical for any online casino - GamingSoft News

The Importance of a CRM for Online Casinos

For online casinos, attracting new players is only half the battle. The real test of an online casino’s long-term viability is how well it retains its players, especially when it comes to the high rollers who contribute huge amounts of…

Email marketing is still going strong! - GamingSoft News

Kick up your email & mobile marketing a notch!

Email marketing is still a relevant and important way with which to perform your online sportsbook marketing campaign strategy. Most people still check their email address at least once a day — you’ll likely be amazed at how effective sending…