All businesses, including online gambling platforms, use the same indicators to measure the health of their business. These indicators are known as Key Performance Indicators (KPIs) and they are crucial information to help you determine the key areas where you…
Online gambling, or iGaming, is a rapidly growing and evolving industry. It also goes without saying that it is a highly profitable business, and we see new operators entering the market every single day. Be it live casinos, sportsbooks, slots,…
Rewarding players for online casino operators used to be a lot simpler. Operators offer first deposit bonuses for acquisition and follow up with reload bonuses to retain players. If players start to lose interest and churn, operators would offer attractive…
You have many things to consider when starting your own online casino website from scratch — marketing, operations, payments, choice of iGaming products, and even customer service arrangements. This can quickly become overwhelming when you are new to the industry…
Players are the lifeblood of every casino. At the end of the day, they decide if you succeed or fail. Understanding their behaviour and patterns is essential to any online casino’s marketing strategy to drive its online gambling business. To…
Smart casino marketers are starting to realize that player retention is an often-untapped opportunity to increase revenue. It’s not just about how you can come up with marketing strategies for your casino to attract more customers, or driving business into…
