Looking to start your own online casino or sportsbook? The iGaming industry is one that lets you grow quickly — you can quickly grow from nothing to a multi-million dollar business in a relatively short time. Because of this allure,…
In 2020, online scams are more widespread than ever — and scammers are becoming extremely sophisticated in their operations. One very common type of scam is impersonating an individual or a company: phishing. When a business is impersonated, cybercriminals often…
All businesses, including online gambling platforms, use the same indicators to measure the health of their business. These indicators are known as Key Performance Indicators (KPIs) and they are crucial information to help you determine the key areas where you…
Online gambling, or iGaming, is a rapidly growing and evolving industry. It also goes without saying that it is a highly profitable business, and we see new operators entering the market every single day. Be it live casinos, sportsbooks, slots,…
Rewarding players for online casino operators used to be a lot simpler. Operators offer first deposit bonuses for acquisition and follow up with reload bonuses to retain players. If players start to lose interest and churn, operators would offer attractive…
You have many things to consider when starting your own online casino website from scratch — marketing, operations, payments, choice of iGaming products, and even customer service arrangements. This can quickly become overwhelming when you are new to the industry…
Players are the lifeblood of every casino. At the end of the day, they decide if you succeed or fail. Understanding their behaviour and patterns is essential to any online casino’s marketing strategy to drive its online gambling business. To…
Smart casino marketers are starting to realize that player retention is an often-untapped opportunity to increase revenue. It’s not just about how you can come up with marketing strategies for your casino to attract more customers, or driving business into…
Email subscriptions remain an essential tool for marketers in all facets of the iGaming, online casino and online gambling business. Your email list is one of the most valuable tools in your marketing strategy toolkit for growing your business. The…
ICE London has been postponed again, announced Clarion Gaming. The world’s largest casino gaming industry trade show has been moved back and scheduled for 29th June 2021 to 1st July 2021. The event was originally scheduled to run from 2nd…