2022 FIFA World Cup Marketing Ideas for Your Sportsbook

The 2022 Fifa World Cup will finally arrive in November, bringing plenty of on-the-pitch competition. However, off-pitch competitions are already heating up among the betting platforms. As a sportsbook operator, you would never want to miss out on this greatest opportunity to earn your piece of the hot pie, and now is the best time to start.

It is highly recommended to plan your marketing strategies ahead, launch early, and match your budget to your objectives — your campaign will not work if you decide to do it when the tournament is started as the competition will be extremely fierce. 

We have prepared some of the most effective strategies to help you perform better before and during Qatar 2022.

1. Elevate Your Platform 

It is clear that online sportsbooks would have to deal with an immense surge in activity during the international tournament, including the high volume of traffics, betting activities, payments, and many more. Operators have to make sure that their betting platform is enhanced and able to handle these activities. Players will be satisfied if they have the finest user experience such as smooth loading speed and fast transaction processing time. 

To do so, you may consult some industry experts to improve your platform’s performance and efficiency. 

2. Offer Exciting Bonuses

Every player loves bonuses and they would expect that there are plenty of exciting bonuses and promotions that can be beneficial to them during the most prominent football event. As you may notice, there are already some exciting offers on the top betting platforms. The players just need to register early and wait for the event. By doing this, these platforms acquire and secure their players before the event happens. 

3. In-play betting options 

The in-play betting option is not a new thing but it is a highly sought-after feature. Many sportsbooks will offer their players some exciting in-play betting features to attract them and promote higher engagement. If your betting platform provides live streaming features, your players will have the highest satisfaction as they can watch the tournament and bet on your site simultaneously. 

4. Harness the Power of Social Media 

Social media is a great way to attract more audiences and promote your brand. You may provide useful and informative content on your social media, making you a go-to source of information for sports. At the same time, you can also add an extra sprinkle of information about sports betting! 

Apart from this, there are so many more ways to leverage your social media assets, and these include:

  • betting preview videos 
  • unique campaigns based on player ratings
  • player reviews 
  • expected goals, and
  • in-game statistics such as shots, passes, and tackles.

Final Thoughts 

We hope that these ideas will help inform your marketing tactics ahead of Qatar 2022. To further enhance your sportsbook platform, please visit GamingSoft Global – iGaming White Label Solution and GamingSoft Connect – Casino Game Integration Solution as we can provide you with the right tools, products, and services to ace your online sportsbook business!

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