Nowadays, gamification is an important element in the iGaming industry as it helps online casinos to boost their performance efficiently. Operators must remain flexible and tailor their offers in the face of fierce competition and an increasingly demanding audience looking for fresh experiences. Many businesses gamify their platforms in this manner by rewarding players who subscribe to their newsletter, make a deposit, or play a set number of rounds. Gamification can take several forms, and it can be initiated by both the operator and the supplier.
In simpler terms, gamification is the application of game elements to non-gaming activities such as competitions, leaderboards, and achievements.
In this article, we will discover some gamification ideas that might suit and enhance your online casino performance:
1. Tournaments and Leaderboards
The competitive elements of tournaments and leaderboards motivate players to stay with the game and achieve higher or more achievements. This happens even when players do not participate in a tournament but watch others playing. The tournaments’ results and scores that are shown on the leaderboards allow them to estimate winners’ success and inspire them to continue to achieve more than their opponents.
The key to such success is a proper and timely organization of the entire process, a well-thought-out marketing advertising campaign is essential together with advantageous terms and conditions, an appealing prize pool, and additional participation opportunities that appeal to the players.
2. Missions and Tasks
Although missions and tasks are not as popular as tournaments, they do increase player acquisition and retention rates. By completing a mission, the players will be rewarded and granted the opportunity to proceed to the next task. Some iGaming platforms are doing this by preparing the daily log-in rewards, or even better, they convert this into a full-fledged adventure, with the players moving around the map and fighting monsters. The stories are made up, but they make for a more intense and engaging game experience.
3. Loyalty Programs
Then, one of the most used yet effective gamification strategies is to implement a ranking and level system, commonly known as the loyalty program where customers will be rewarded for being frequent players. Earning points, and achieving a higher ranking motivates them to stay on your platform and keep making deposits. The higher a player’s level, and the more points he has, thus the better his bonuses.
Some iGaming sites will automatically assign their customer to the first level following their first deposit, while others require a set amount of time before sending an invitation request. Depending on your campaign strategies, you may offer a different range of rewards for different levels of players.
Usually, higher levels unlock status upgrades and personal rewards. Elite or VIP levels offer weekly bonus spins, exclusive rewards, invitations to VIP events, faster withdrawal of winnings, and the accompaniment of a personal account manager — the higher, the better.
Overall, gamification is a technique that has been proven to increase player engagement and motivation, and it can also help to create a more enjoyable gaming experience for your players. As you are working on your gamification ideas, we can enhance your iGaming platform efficiently, visit GamingSoft Global — iGaming White Label Solution and GamingSoft Connect — Casino Game Integration Solution, and you can get all the right tools, products, and services to increase your online casino performance quickly and smoothly!
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