How to Attract New Players to an Online Casino?

There are many approaches that you can use to make your online casino profitable. However, before that, you need to constantly attract new customers. Players today have a huge variety of platforms to select from, so capturing and retaining their attention can be quite a challenge, especially for the new operators. Operators must constantly explore fresh methods to differentiate their platform from the competition.

In this article, we will go through where to identify new customers and how to transform them into regular players in your online casino.

Search engine optimization 

SEO optimization is a crucial part of attracting new customers. However, you may have heard or noticed that search engines are against gambling advertising? Fret not, they have no impact on organic search results. Hence, you should take advantage of it by improving your website’s technical elements. This contains error checking, interlinking, and microdata markup.

Next, you have to ensure that your online casino’s UI is user-friendly. Post interesting content such as articles, podcasts, and videos. There is a wealth of useful gaming information available online. Create a distinct section with valuable content, such as how to place bets, what techniques to employ, and so on. All of these little things will help improve your SEO ranking. 

Promotions and Bonuses

Promotions and bonuses are an excellent and most used method to entice people to open an account, make a deposit, or participate in a specific game. Promotions can also be used to cross-sell: for example, slots players may get interested in sports betting. The following are some special deals that you can use to attract new customers to your casino:

  • Free Spins/ Bets
  • Welcome Bonus
  • Referral Bonus
  • Deposit Bonus
  • Cashback/ Rebate
  • Loyalty program – Users earn bonus points for being active on your platform, which they can exchange for tickets, free spins, and other valuable rewards.

Social Media & Influencers

Many online casinos nowadays choose to advertise through social media and influencers — the easiest way to reach a wider audience! Social media platforms are good places to create thematic communities. However, do avoid promotional offers on your social media advertisement. Instead, you should start with publishing useful content and engaging your potential customers in dialogue — to create a positive and fun image for your brand. 

When it comes to influencers, you are looking for those with a significant number of followers. Even if their content has nothing to do with gambling, a statement from a well-known figure may entice a large number of new audiences.

Targeted Email Marketing

When we talk about email marketing, please do not mistake this for spamming emails to your potential customers. Your emails will only be forwarded to people who are interested in online gaming. Where can we locate them? It’s as simple as that on all of the aforementioned channels.

Because email marketing has no constraints, your emails can contain everything you want. Advertise your casino, talk about new promotions, inform potential customers about all of the benefits they may get if they sign up, and so on.


Promoting an online casino and attracting new customers is a challenging but doable task — it is definitely worth the effort! For better results, we recommend you utilize not one but several marketing approaches at once.

Start your online casino business today with us! GamingSoft Global – iGaming White Label Solution and GamingSoft Connect – Casino Game Integration Solution can provide you with the right tools, products, and services to attract new players and turn them into your source of income. 

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