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White Label vs API: Which is right for you? - GamingSoft News

White Label vs API Solution: Which one is right for your casino?

White Label is a prebuilt solution allowing you to start your online casino site using ready-to-use options and get a range of customizable products. In the iGaming industry, the products provided under this solution have the potential of being rebranded and customized to the taste of a client.

Furthermore, since it is a prebuilt solution, the services provided under the White Label are the quickest if you want to set up an online casino from scratch with minimal fuss. Both the provider and operator get what they want.

The platform provider’s focus is on creating and developing the product, while the operator is investing time in branding, marketing, and promotions. Though this is a ready-made solution, it can still be customized according to your needs.

Pros & Cons of White Label Solution

 Using a White Label solution has many advantages:

  • Payment processing solutions: You get access to trusted payment providers who support both local and international payment methods.
  • Risk Management and anti-fraud: All security systems come built-in.
  • 24/7 support: Depending on your plan, you get multi-lingual B2B and even B2C support teams.

Being a full-service prebuilt solution, the main disadvantage of using a White Label solution is the higher cost compared to just an API solution. However, taking into consideration how much time and effort you save, the price is very often quite worth it.

To conclude, a White Label solution is ideal for operators who want to pay more attention to the marketing and branding side of the business, hence giving the full management of the technical side to their software provider, relying on them. 

Pros and Cons of API Integration

 Let’s have a look at the API integration’s advantages and drawbacks. Here are the main advantages of this option:

Ease of integration

API is a component that allows different platforms, applications, and systems to connect and share information. For instance, certain software can be used inside one another or can be connected with different tools to streamline certain processes.

Improved services

APIs simplify the implementation of new applications, business models, and digital products. It allows effective complementation with third-party products or services while improving their development. For that reason, many developers and entrepreneurs are willing to pay for this solution.


As you are building your own platform based around software API, you have the flexibility to create and develop innovative business models. They can be developed faster. Thanks to automation and integration of processes, your business can save money, time, and effort.

How to know which one is suitable for you?

Get the right solution based on your requirements! - GamingSoft News

Now that we have gone through the pros and cons of each solution, let’s see what else you need for your iGaming operation and how to choose the best option.

First, you should determine your business goals by answering a few basic questions, such as:

  • Are you looking for a quick, ready-to-use solution?
  • What is your preference — sportsbook, casino, slots, or others?
  • Do you already have a target market?

Once you have an approximate picture after answering these questions, you can decide which solution is suitable for you. Do keep in mind that customization and quick integration are the keys to success: the more configurable the system is, the more flexible it will be to suit your needs. 

The iGaming industry is one of the most profitable in recent years, and yet very risky and time-consuming. It takes a lot of time to do research, find loyal partners and a smart team, execute marketing and build a reputation. 

The road to success is challenging — but with a loyal and professional partner, it’s way easier for you to overcome the hardships. 

The Right Solution

With GamingSoft Global iGaming White Label solution, you get a fully serviced solution that covers all the requirements of a budding operator looking to get into the online gambling market quickly and efficiently. Our software is highly customizable while giving you access to all the most popular casino, slots and sportsbook software providers so that you have the flexibility you need to tackle any target market.

Already running your own iGaming website, but looking to expand your game offerings? Then GamingSoft Connect iGaming API solution is the right choice for you! With our all-in-one, unified API — all you need is As Simple As One integration process to hit the ground running and minimize your development times!

Click here to get in touch with us and find out how we can help you massively improve and expand your business!

White Label vs API Solution: Which one is right for your casino?

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