When looking at the iGaming industry, we have managed to adapt and businesses are running as usual. Except that most of us are working remotely. Something that needs to be addressed when more people around the world are working remotely is responsible gambling. What steps are taken by operators to be more responsible? Do those measures actually work or is it something that will just force players elsewhere?
The iGaming industry can easily adapt to remote work — one can grab their laptop and work as much as they can in the office, but from home. That is not the case for all industries. During these difficult times, we need to make sure we take care of our players. Online gambling is an easy way to enjoy yourself for a bit and have a good time, but it can easily get out of hand.
Adapting to a landscape of uncertain income
Most of us in the gaming industry still have our jobs, but that’s not the case for everyone. We can’t be sure which of our online casino players still has a job, or is working 100% as they did before. We are not sure if our loyal players that have been with us for a long period still have their ordinary jobs to afford their normal deposits.
The COVID19 pandemic is a difficult time for all of us. It is preventing people from meeting their families and friends. We need to make sure we provide the players with a fun escape that is still responsible and within everyone’s personal limit.
So what measures shall we all take during these times?
It’s not the easiest task. We need to be strict with limits and time, but not too strict as that will force people towards competitors. Maybe a cap for deposits isn’t the answer in this scenario. Maybe we should start looking at other methods to make people play more responsibly.
So what can we do? We can all take responsibility and provide players with all the tools they need to play responsibly. And we can be more precise, and focus more on marketing that does not affect the average Joe, such as using affiliates, streamers and SEM (search engine marketing).