With the Summer Olympic Games in full swing, sports betting operators have a prime opportunity to boost profits during the typically slow period following the UEFA Euro. At GamingSoft, we’re excited to share effective strategies and tips to help operators make the most of this significant sporting event.
An Innovative Start to the 2024 Summer Olympics
This year’s Olympics opens with a remarkable ceremony on the Seine River, featuring 10,500 athletes from 206 countries parading on boats, departing from the traditional stadium setting. The inclusion of breaking (breakdancing) as a new competitive sport adds a fresh appeal to the Games, promising to attract a new and diverse audience.
Engaging Specific Audiences
The Olympics encompass more than just mainstream sports like football, basketball, and tennis. With competitions across 45 disciplines, there’s ample opportunity to engage fans of niche sports. Implementing geo-targeting strategies can be particularly effective, allowing players to bet on their country’s athletes. This approach not only enhances national pride but also attracts both new and returning bettors.
Spreading Out the Risks
To stabilize the betting market, it is important to familiarize bettors with a variety of sports. While football is expected to capture around half of all bets, other popular sports like basketball and tennis are expected to attract up to 40% of wagers.
Reengaging Inactive Players
National team events present a great way to bring inactive players back into the fold. One simple yet effective method is to send out targeted email newsletters. GamingSoft recommends offering country-specific promotions and bonuses for bets on national teams to reignite player interest and engagement.
Utilizing Advanced Tools
GamingSoft provides comprehensive solutions designed to enhance player engagement. One of our standout offerings is the GS Connect+ API Aggregator, which seamlessly integrates with your platform to deliver a range of advanced features. This powerful tool enables automated tournaments and promotions, ensuring continuous player engagement. By leveraging the GS Connect+ API Aggregator, operators can create dynamic and interactive betting experiences, keeping players captivated and invested in the action throughout the Olympic Games and beyond.
For more expert guidance and to explore our full range of solutions, visit GamingSoft’s website www.gamingsoft.com or contact [email protected] and discover how we can elevate your sports betting operations.
About GamingSoft
GamingSoft is a leading provider of online casino solutions, offering a comprehensive suite of services, including a white-label solution, turnkey solution, API integration, payment solutions, game development, and more, to iGaming operators worldwide. With over 15 years of experience, GamingSoft has earned a reputation for delivering innovative and reliable solutions, helping clients succeed in the competitive iGaming industry.
